The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers a systematic and accessible introduction to the terms, processes, and effects of journalism;a combination of practical considerations with theoretical issues; and further reading suggestions. The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.



A portion of knowledge, often shared unconsciously ‘within a group of people and drawn upon in making sense of the world’ (Fowler, 1991: 43). Scripts provide knowledge about stereotypical social relations such as ‘the family’, conventional or ritualized socio-cultural events such as ‘a wedding’, institutionalized interactions, such as ‘a press conference’, and an infinite range of other social encounters. A script will usually contain knowledge about a setting, ‘a sequence of events and actions, and the typical or optional actors that participate in them’ (van Dijk, 1998: 58) thereby providing a blueprint of how to act in such situations. Scripts therefore act as an ‘interface between ideologies and other social representations, on the one hand, and everyday experiences and practices, and especially discourse, on ...

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