The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers a systematic and accessible introduction to the terms, processes, and effects of journalism;a combination of practical considerations with theoretical issues; and further reading suggestions. The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.
In newspaper terms, a reader is someone who spends at least two minutes reading or looking at a publication, while readership represents the total number of individuals within a target audience reading a particular publication (although active reader purchases do not necessarily reflect a newspaper's circulation figures). Readership figures are calculated using respondents within the target audience who have seen the publication within the appropriate period. Nearly 85 per cent of British people read a local (regional) newspaper, an increase of 883,000 since 2000, while the readership of local weekly paid-for titles has risen by almost 15 per cent in the past decade. This is in contrast to national newspapers which are read by 70.5 per cent of the adult population, a fall of nearly ...