The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers a systematic and accessible introduction to the terms, processes, and effects of journalism;a combination of practical considerations with theoretical issues; and further reading suggestions. The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.
Public Service Broadcasting
The idea that broadcasting should be organized as a public service, rather than a market-driven activity, has influenced the development of journalism decisively throughout the twentieth century.
Public service broadcasting (PSB) is closely associated with John Reith, the first Director General of the BBC, who argued that the fundamental purposes of broadcasting were to ‘educate, inform and entertain’. For Reith this implied that broadcasting should be protected from commercial pressures and the profit motive; should provide radio and television programmes with universal audience appeal and reach; should be organized as a monopoly to ensure ‘unified control’, and should be closely regulated to guarantee high quality programming. Broadcasting's ‘responsibility’ was to ‘improve the audience’, to ‘carry into the greatest number of homes everything ...