The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers a systematic and accessible introduction to the terms, processes, and effects of journalism;a combination of practical considerations with theoretical issues; and further reading suggestions. The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.
It has been defined as ‘the practice of presenting the public face of an organisation (be it a company, educational institution, hospital, or government) or individual, the articulation of its aims and objectives and the official organisational view on issues of relevance to it’. Consequently, public relations is understood to fulfil a largely representational role with the overall ambition of encouraging ‘target publics to engage sympathetically at emotional and intellectual levels with the organisation in order to encourage publics to take on board the organisation's point of view’ (L'Etaing, 2004: 2).
Public relations has expanded rapidly in the UK since 1945 in terms of its numbers of practitioners (Miller and Dinan, 2000; Davis, 2002: 173), the university provision for their education and training, and ...