The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers a systematic and accessible introduction to the terms, processes, and effects of journalism;a combination of practical considerations with theoretical issues; and further reading suggestions. The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.


The systematic propagation of political beliefs. The first recorded use of the word propaganda has been traced to the seventeenth century, ‘when Pope Gregory XV named in 1622 the [Sacra] Congregatio de Propaganda Fide (Congregation for the Propagation of the Faith), a missionary organisation set up by the Vatican to counteract the rival ideas of the Protestant reformation’ (Clark, 1997: 7). The original meaning of ‘propaganda’ was therefore clearly not laden with the pejorative overtones it currently has, since this department of papal propagandists proudly performed ‘the task of reviving Catholicism in Reformation Europe and strengthening it in the New World’ (Taylor, 1995: 111).

The negative connotations associated with propaganda stem mainly from government campaigns during the First World War – particularly those of the ...

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