The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers a systematic and accessible introduction to the terms, processes, and effects of journalism;a combination of practical considerations with theoretical issues; and further reading suggestions. The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.

Press Baron

Press baron

National newspapers have traditionally been owned by powerful and rich businessmen known as press barons, although these proprietors are now often referred to as media moguls, largely as a result of cross-media ownership.

Seymour-Ure says barons ‘were often supreme egotists: flamboyant, assertive, idiosyncratic, ostentatious, ruthless – yet inspiring great loyalty and affection. A newspaper suits such behaviour…it is a natural tool for the autocrat.’ Despite great wealth, they were not out to maximize profits. Some press owners were self-made businessmen, while others inherited newspapers, as in the case of Rupert Murdoch, whose father built an empire in Australia which his son has since done on a world scale. Other heirs were not as successful; Beaverbrook's Express group did not prosper under his son, ...

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