The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers a systematic and accessible introduction to the terms, processes, and effects of journalism;a combination of practical considerations with theoretical issues; and further reading suggestions. The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.


The process by which people are made to seem mildly or radically different. Through othering strategies, people are positioned as an out-group – as ‘an Other’. However, given that the word ‘Other is an elliptical pronoun … that can refer to practically anything, depending on the context or situation’ (Riggins, 1997: 4), the term requires further definition.

Self-identity is the result of a dialogue between self and other: I define what I am in contrast to what I am not; equally, we define others in terms which reflect their difference from us. However, personal identity is a fluid rather than a stable state in which the self draws on multiple identities – for example, son, husband, graduate, Socialist, Englishman, European, etc. – any of which may ...

locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles