The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers a systematic and accessible introduction to the terms, processes, and effects of journalism;a combination of practical considerations with theoretical issues; and further reading suggestions. The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.


The reporter of the future may be equipped with more than just a pen and notebook or microphone; add a digital camera (still and motion pictures) and the truly multimedia journalist will be born. Multimedia has assumed many identities and been given countless definitions over the years, depending on the context within which it is mentioned (Feldman, 1997; Wise, 2000; De Wolk, 2001). The most practically applicable, particularly in relation to the Internet, would appear to be that put forward by Feldman who describes it as the ‘seamless integration of data, text, sound and images of all kinds within a single, digital information environment… a new content experience on the Web’ (1997: 24, 155). Deuze says multimedia journalism can be defined in two ways: As ...

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