The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers a systematic and accessible introduction to the terms, processes, and effects of journalism;a combination of practical considerations with theoretical issues; and further reading suggestions. The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.

Modern Mainstream
Modern mainstream

This was the phrase chosen by Channel 5 to describe its early programming philosophy and output. Launched on 30 March 1997, but progeny of the Broadcasting Act 1990, Channel 5 was never given a clear identity or programming remit by the legislation (Franklin, 1997: 198). The application bid to the ITC by Channel 5 Broadcasting, which was eventually awarded the licence, was more than a little ambiguous about its programming intentions. Channel 5 would ‘cater for a variety of tastes’ and ‘respond to public demand’ without always following the ‘wishes of the majority’ by offering ‘a user friendly schedule of programmes for everyone’ (Channel 5 Broadcasting, 1995: 2).

Dawn Airey programme director for the infant channel, inaugurated a new programming philosophy. Contra Reith's suggestion ...

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