The SAGE Key Concepts series provide students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Journalism offers a systematic and accessible introduction to the terms, processes, and effects of journalism;a combination of practical considerations with theoretical issues; and further reading suggestions. The authors bring an enormous range of experience in newspaper and broadcast journalism, at national and regional level, as well as their teaching expertise. This book will be essential reading for students in journalism, and an invaluable reference tool for their professional careers.


A familiar concept to most, a metaphor, in the most general sense, involves perceiving one thing in terms of another. More specifically, a metaphor is a condensed analogy, in which the meanings (direct and implicit) of a person or object are superimposed upon another person or object in the following form: ‘some physical, behavioural or ideational quality/characteristic of X is comparable to a corresponding physical, behavioural or ideational quality of Y’. Take the economy, for example. We can talk about an economy being ‘overheated’ or ‘stagnating’, ‘tiger economies’, ‘peaks’ and ‘troughs’ in production, ‘a financial boom’, the ‘bubble bursting’ or a range of other metaphors which are employed in order to understand financial affairs in terms of something else.

Certain types of metaphor are associated with ...

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