“Accessibly written and thoughtfully edited, making it essential reading for those studying hospitality and embarking on a career in the industry.” - Peter Lugosi, Oxford School of Hospitality Management “This text is a fascinating read… Roy Wood has spent 25 years teaching, researching and writing on the hospitality industry - much of that learning is here in this book.” - Erwin Losekoot, Auckland University of Technology “All different aspects of the hospitality industry are elaborated on… All in all a wonderful course book for for our students!” - Claudia Rothwangl, ITM College This book covers the major concepts students are likely to encounter throughout their study within the hospitality management, giving a comprehensive and up-to-date overview as well as providing engaging everyday examples from around the world. A leading figure in the field, Roy Wood has successfully gathered international contributors with direct experience of hospitality management and the hospitality industry as a whole, ensuring the academic, geographical and practical integrity of the book. Key Concepts in Hospitality Management is written for undergraduate students and those studying short postgraduate or executive education courses in hospitality management, events management, tourism management and leisure management.
Chapter : Editor's Introduction
Meetings, Incentives, Conferences/Conventions and Events/Exhibitions (MICE)
See also: Customer relationship management in hospitality; Industry structure and sectors; Service quality in hospitality
MICE is an acronym for four major segments of the group market: meetings, incentives, conventions and exhibitions, all of which have experienced substantial growth fueled by rapid globalization and contribute significantly to the business of the hospitality industry (FutureWatch, 2004). Inconsistent definitions and measurement practices make estimates of the size and significance of the MICE industry uncertain and difficult to compare (Crouch and Ritchie, 1998). According to a study by PriceWaterhouseCoopers (2011a), the economic impact of MICE in the largest market, the USA, is considerable, representing $263 billion in spending and contributing $106 billion to GDP annually. In addition ...