The new edition of Key Concepts in Gender Studies is a lively and engaging introduction to this dynamic field. Thoroughly revised throughout, the second edition benefits from the addition of nine new concepts including Gender Social Movements, Intersectionality and Mainstreaming. Each of the entries: • begins with a concise definition • outlines the history of each term and the debates surrounding it • includes illustrations of how the concept has been applied within the field • offers examples which allow a critical re-evaluation of the concept • is cross-referenced with the other key concepts • ends with guidance on further reading. A must-buy for undergraduate and postgraduate students in a range of social science and humanities disciplines.
The concept of a stereotype was introduced into social science in 1922, when Lippman used it to describe the ‘typical picture’ that comes to mind when thinking about a particular social group (Macrae et al. 1996). A stereotype can be thought of as a cognitive method or procedure, used by our mind in order to simplify the complex barrage of information it experiences. From this perspective, a stereotype is a method of understanding, which works through classifying individual people into a group category. This definition of a stereotype, however, omits the important issue of content. As a ‘typical picture’ about a social group, a stereotype may be negative or positive, accurate or inaccurate, justified or unjustified. It is, though, the negative, the inaccurate and ...