The new edition of Key Concepts in Gender Studies is a lively and engaging introduction to this dynamic field. Thoroughly revised throughout, the second edition benefits from the addition of nine new concepts including Gender Social Movements, Intersectionality and Mainstreaming. Each of the entries: • begins with a concise definition • outlines the history of each term and the debates surrounding it • includes illustrations of how the concept has been applied within the field • offers examples which allow a critical re-evaluation of the concept • is cross-referenced with the other key concepts • ends with guidance on further reading. A must-buy for undergraduate and postgraduate students in a range of social science and humanities disciplines.
Gender mainstreaming can be defined as a strategy for promoting equality between women and men, through embedding and integrating a gendered perspective into all activities, practices and policies of organisations and institutions. Mainstreaming has been characterised as ‘transformative’ in its approach to achieving gender equality, in comparison to equal treatment strategies which ‘tinker’ with gender equality, and positive action strategies which ‘tailor’ gender equality (Rees 1998). Moreover, rather than individuals and their rights (as in equal treatment strategies) or their disadvantages and deficiencies (as in positive action strategies), mainstreaming instead focuses on the cultures, processes and systems that (re)produce gender inequalities (Rees 1998).
As an approach to gender equality, gender mainstreaming has been influential since the mid-1990s. For example, it has been central to the ...