The new edition of Key Concepts in Gender Studies is a lively and engaging introduction to this dynamic field. Thoroughly revised throughout, the second edition benefits from the addition of nine new concepts including Gender Social Movements, Intersectionality and Mainstreaming. Each of the entries: • begins with a concise definition • outlines the history of each term and the debates surrounding it • includes illustrations of how the concept has been applied within the field • offers examples which allow a critical re-evaluation of the concept • is cross-referenced with the other key concepts • ends with guidance on further reading. A must-buy for undergraduate and postgraduate students in a range of social science and humanities disciplines.

Double Standard

Double Standard

In social life, behaviour is governed by informal norms and rules, as well as formal laws. In feminist analyses, men’s power to define the content of formal and informal behavioural cultures means that the criteria or standards used to evaluate and regulate women often differ from those used for men. In other words, rather than a single standard of behaviour for all, there exist two-fold, or ‘double standards’, one relating to men and the other to women. In the context of an androcentric culture, double standards most often benefit men rather than women.

In a general sense, feminism has long been concerned with problematising the existence of double standards. In striving for formal legal equality between women and men (the right to vote, ...

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