Ideal as an introduction and as a quick reference, Key Concepts in Critical Management Studies explores the essential concepts used within the field today. Specially edited and written by a range of international experts, key ideas are succinctly explained and illustrated beyond a simple definition. Further reading suggestions and cross-referencing provide the reader with means to develop their knowledge further.

With over 50 entries, from Actor Network Theory to Utopianism, readers have instant access and explanation of the most influential concepts in CMS literature. Clear and engaging, this will provide strong support for all courses involving critical management and is a perfect resource for anyone with an interest in this field.

McDonaldisation

McDonaldisation
AlanBryman

Definition: McDonaldisation refers to the diffusion throughout the economy and society of the principles exemplified by McDonald's restaurants.

Introduction

According to George Ritzer, McDonaldisation is ‘the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world’ (Ritzer, 2008: 1). As such McDonaldisation does not refer to the spread of McDonald's restaurants or to the fact that more and more areas of life are copying McDonald's but to the diffusion of their underlying principles of doing business.

McDonaldisation is an aspect of the continuing rationalisation of more and more areas of social life. The concept draws on a number of developments that precede the emergence of fast-food restaurants, especially scientific ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles