Ideal as an introduction and as a quick reference, Key Concepts in Critical Management Studies explores the essential concepts used within the field today. Specially edited and written by a range of international experts, key ideas are succinctly explained and illustrated beyond a simple definition. Further reading suggestions and cross-referencing provide the reader with means to develop their knowledge further.

With over 50 entries, from Actor Network Theory to Utopianism, readers have instant access and explanation of the most influential concepts in CMS literature. Clear and engaging, this will provide strong support for all courses involving critical management and is a perfect resource for anyone with an interest in this field.

Critical Marketing Studies

Critical marketing studies
MarkTadajewski

Definition: Critical marketing studies is concerned with challenging marketing concepts, ideas and ways of reflection that present themselves as ideologically neutral or that otherwise have assumed a taken-for-granted status.

Introduction

It is probably fair to say that marketing is generally considered the least self-critical of all the disciplines in the business school. For many students, marketing is equated with selling people more goods. This is a reasonable assumption. Marketers, however, maintain that they do not just sell people goods and services that they do not want or for which there is not some innate or latent demand. Such assertions have not been convincing to those of a more critical persuasion over the last hundred years. Many social critics from Veblen, Rorty, Fromm, ...

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