“This guide to the emerging language of creative industries field is a valuable resource for researchers and students alike. Concise, extensively referenced, and accessible, this this is an exceptionally useful reference work.” - Gauti Sigthorsson, Greenwich University “There could be no better guides to the conceptual map of the creative industries than John Hartley and his colleagues, pioneers in the field. This book is a clear, comprehensive and accessible tool-kit of ideas, concepts, questions and discussions which will be invaluable to students and practitioners alike. Key Concepts in Creative Industries is set to become the corner stone of an expanding and exciting field of study” - Chris Barker, University of Wollongong Creativity is an attribute of individual people, but also a feature of organizations like firms, cultural institutions and social networks. In the knowledge economy of today, creativity is of increasing value, for developing, emergent and advanced countries, and for competing cities. This book is the first to present an organized study of the key concepts that underlie and motivate the field of creative industries. Written by a world-leading team of experts, it presents readers with compact accounts of the history of terms, the debates and tensions associated with their usage, and examples of how they apply to the creative industries around the world. Crisp and relevant, this is an invaluable text for students of the creative industries across a range of disciplines, especially media, communication, economics, sociology, creative and performing arts and regional studies.

Consumer

Consumer

The consumer is at the very heart of the creative industries. Employment, wealth-creation and innovation that these industries generate are all predicated on consumption; people buying various creative products, services and experiences. What is distinctive about a ‘creative industries’ approach to this concept? First, note that the entry is called ‘Consumer’ not ‘Consumption’, because the agency of the consumer – what consumers do, with and through products as well as with each other – is central to a creative industries approach (see audience, co-creation). This is not to marginalise the professional producers, who remain crucial to the creative economy (see expert). Nevertheless, consumers are no longer simply at the end of the value chain; they're part of a network of productivity.

Axel Bruns argues that the ...

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