“This guide to the emerging language of creative industries field is a valuable resource for researchers and students alike. Concise, extensively referenced, and accessible, this this is an exceptionally useful reference work.” - Gauti Sigthorsson, Greenwich University “There could be no better guides to the conceptual map of the creative industries than John Hartley and his colleagues, pioneers in the field. This book is a clear, comprehensive and accessible tool-kit of ideas, concepts, questions and discussions which will be invaluable to students and practitioners alike. Key Concepts in Creative Industries is set to become the corner stone of an expanding and exciting field of study” - Chris Barker, University of Wollongong Creativity is an attribute of individual people, but also a feature of organizations like firms, cultural institutions and social networks. In the knowledge economy of today, creativity is of increasing value, for developing, emergent and advanced countries, and for competing cities. This book is the first to present an organized study of the key concepts that underlie and motivate the field of creative industries. Written by a world-leading team of experts, it presents readers with compact accounts of the history of terms, the debates and tensions associated with their usage, and examples of how they apply to the creative industries around the world. Crisp and relevant, this is an invaluable text for students of the creative industries across a range of disciplines, especially media, communication, economics, sociology, creative and performing arts and regional studies.
The creative industries have a peculiar relationship with audiences, because the creative industries constitute a peculiar type of market, one where supply precedes demand. The familiar mantra of ‘giving the public what it wants’ is a corporate [Page 13]self-delusion, because the general public cannot want anything, least of all experiences they haven't had yet, such as enjoying a specific story, song, sight or sensation. No-one ‘demanded’ Shakespeare's plays or The World of Warcraft, the latest pop sensation or reality TV format, Flickr or Vimeo, before they were created. This is why creative productions rely on reviews and word-of-mouth after the release of a title; and why a single negative review can kill a million-dollar investment overnight. To make the matter more complicated, some creative industries ...