This book goes beyond Baudrillard's writings on consumer objects, the Gulf War and America, to identify the fundamental logic that underpins his writings. It does this through a series of close readings of his main texts, paying particular attention to the form and internal coherence of his arguments. The book is written for all those who want a general introduction to Baudrillard's work, and will also appeal to those readers who are interested in social theory, but who have not yet taken Baudrillard seriously.

Doubling

Doubling

In the two previous chapters we looked at the relationship between simulation and seduction in terms of a certain logic of representation. We spoke of the way that, if simulation goes too far in attempting to overcome the distance between the copy and original, seduction is both that distance which allows their resemblance and that distance which arises when their resemblance is too close. In this sense, seduction is neither simply opposed to simulation nor the same as it. Rather, it makes simulation at the same time possible and impossible. It is seduction as that necessary distance between things that calls up the infinite efforts of simulation to cross it, and it is seduction that means simulation is never complete. Seduction doubles simulation: though ...

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