This book goes beyond Baudrillard's writings on consumer objects, the Gulf War and America, to identify the fundamental logic that underpins his writings. It does this through a series of close readings of his main texts, paying particular attention to the form and internal coherence of his arguments. The book is written for all those who want a general introduction to Baudrillard's work, and will also appeal to those readers who are interested in social theory, but who have not yet taken Baudrillard seriously.
Chapter 2: Seduction
We turn now to seduction. It is possible to see seduction as the other principle that runs throughout Baudrillard's work, in parallel with simulation. What is seduction? In its dictionary definition, it refers to the act or action of causing a person to ‘err in conduct or belief’, to the ‘leading astray’ or enticement of another, particularly with regard to sexual matters. It is the getting of another to do what we want, not by force or coercion, but by an exercise of their own, though often mistaken or misguided, free will. The term is associated with a long line of great romances Baudrillard cites in his book Seduction: the myth of Don Giovanni; Choderlos de Laclos's Dangerous Liaisons; and Søren Kierkegaard's ‘Diary of ...