Summary
Contents
Subject index
In this book, the authors, who have both bought and sold several businesses, reveal creative and low cost ways to do your own diligence in investigating entrepreneurial opportunities. The book covers all the basics, including market, products, insurance, facilities, assets, short and long-term liabilities and much more.
Investigating the Market for the Product
Investigating the Market for the Product
To some degree, a market exists for any product that can be imagined: Even the prosaic buggy whip (the business school example of a stereotypically “useless” product) is currently made, distributed, and used. Horse droppings are dried, varnished and sold as Turd Birds; composted for use in raising mushrooms; and pulverized and bagged as fertilizer. Although the pet rock may be passé, simple stones are marketed successfully as souvenirs, paperweights, and paving material. Indeed, there is an active and extensive market for stone: The production of rock accounts for more than half of the world's output from mining!
So, for the entrepreneur, the question is usually not whether there is a market to be met, ...
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