• Summary
  • Contents
  • Subject index

Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE), this new book on audience research focuses on qualitative methods and will draw upon students’ own media experience. Structured around contemporary topics, including celebrity and reality TV, Investigating Audiences is designed with the needs of lecturers and students in mind. The book is divided into chapters that deal with audience research in terms of concepts and topics. Regarding concepts, Investigating Audiences is firmly grounded within interpretive approaches to studying viewers, readers, and listeners.


In the winter of 2005/6, the UK news was awash with stories detailing the social havoc wreaked by media; teenager Luke Mitchell was jailed for the inhuman slaughter of 14-year-old Jodi Jones, a murder that the police felt may have been inspired by a Marilyn Manson video. Fighting erupted between Everton and Manchester United supporters, following a late afternoon football match that had left plenty of space for all day drinking. The reason for the 5.30 p.m. kick off? Television scheduling. Across the Atlantic, saturation coverage of the Michael Jackson child molestation case led many to question if justice was possible in a trial enveloped in celebrity frenzy. Anecdotally, the signs of media influence are ubiquitous to the point of redundancy: Querying if media ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles