This highly accessible text compares media institutions and political experiences in countries around the world, including the United States, the United Kingdom, and Russia, to enable students to think critically about the central questions in the study of media and politics. The book balances contemporary case studies with explanations of key theories and concepts, and includes a section on political communication research methods, empowering students to fully understand - and conduct their own comparative research into - the impact of media on the political sphere.
Chapter 4: The Media Audience in Comparative Perspective
The Media Audience in Comparative Perspective
- The U.S. Media Audience
- The British Media Audience
- The Russian Media Audience
- Chapter Summary
- Study Questions
- Reading Guide
- Internet Resources
- The propaganda model – the idea that the audience can be easily swayed or manipulated by the news media – is not very useful.
- Just as media systems vary across country boundaries, so do media audiences.
- It is important to consider not only the usage of ...