This Third Edition of Interracial Communication: Theory Into Practice guides readers in applying the contributions of recent communication theory to improving everyday communication among the races. Authors Mark P. Orbe and Tina M. Harris offer a comprehensive, practical foundation for dialogue on interracial communication, as well as a resource that stimulates thinking and encourages readers to become active participants in dialogue across racial barriers. Part I provides a foundation for studying interracial communication and includes chapters on the history of race and racial categories, the importance of language, the development of racial and cultural identities, and current and classical theoretical approaches. Part II applies this information to interracial communication practices in specific, everyday contexts, including friendships, romantic relationships, the mass media, and organizational, public, and group settings. This Third Edition includes the latest data, new research studies and examples, all-new photos, and important new topics.
Chapter 7: Racial Hierarchies as International Communication Phenomena
Racial Hierarchies as International Communication Phenomena
It's not Prejudice, It's a Preference
For some communities of color, the term colorstruck pretty much sums up the idea of colorism. Showing a preference for someone because she or he is light skinned and has stereotypically European American or White features epitomizes a fascination with skin color. There is also a skin color bias operating in this way of thinking in that those who do not conform to this ideal are viewed as being less desirable. Lighter-skinned individuals are not only direct benefactors of this system, but they also have struggles with this value-based racial hierarchy. This is evident in the online article by Trinidadian journalist Akiler Holder (2012). In her essay, ...