• Summary
  • Contents
  • Subject index

International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

Capturing the Synergy of the Circuit: The Cultural-Economic Model
Capturing the synergy of the circuit: The cultural-economic model

Thomas Friedman was referring to globalization, but he may as well have been talking about the circuit of culture when he said, “With a complex non-linear system you have to break it up into pieces and then study each aspect, and then study the very strong interaction between them all. Only this way can you describe the whole system” (1999, p. 24). This chapter brings together the five moments of the circuit addressed separately in the last five chapters to examine the implications of their synergy for international public relations practice.

We begin where we left off, with the smallpox eradication case, briefly examining how the five moments worked ...

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