• Summary
  • Contents
  • Subject index

International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

Contested Identities, Shifting Publics in a Globalized World
Contested identities, shifting publics in a globalized world

Identity may be one of the most contentious words of the new millennium. An Internet search produces the following modifiers for identity: corporate, sexual, digital, public, racial, national, brand, and even Christian (a U.S.-based white supremacist group). The same search finds identity used as a modifier for theft, management, and theory. Is it any wonder we talk about an identity crisis?

Particularly in an age of globalization and the concurrent mixing of peoples and cultures, identities and their attendant meanings and connotations have become contested at levels ranging from individual to international. Yet in this increasingly fractured world of identity formation, public relations practitioners must function as cultural intermediaries to create ...

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