• Summary
  • Contents
  • Subject index

International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

Practicing Public Relations in a Global Environment
Practicing public relations in a global environment

This chapter explores the moment of production, which is given by far the most weight in public relations textbooks and classes. Discussions about the production of public relations commonly center on its tactics, from writing a news release to a public relations plan or a speech, for example. Production of these tools is considered central to the practice of public relations. Much as tactics are generally part of a larger public relations plan, production is part of a larger issue in the circuit of culture. In the circuit, production is another moment that's manifest in all aspects of public relations, introducing and reintroducing power dynamics from creation to implementation. All too often ...

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