• Summary
  • Contents
  • Subject index

International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

The Face and Shape of Global Public Relations Campaign Materials
The face and shape of global public relations campaign materials

A strong argument can be made that all public relations is a type of representation, which is the subject of this chapter. Most, if not all, public relations is about representing a cause, campaign, corporation, nation, or some other entity. An overarching theme in the chapter is that cultural meaning is encoded in the format and content of public relations campaigns and materials. That cultural meaning is constrained by the moment of regulation, discussed in chapter 4, and concomitantly affected by the other moments of the circuit: production, consumption, and identity.

We examine the role of representation through case studies: Russia's trade show efforts to lure high-technology ...

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