• Summary
  • Contents
  • Subject index

International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

The Regulatory Environments of Global Public Relations Practice
The regulatory environments of global public relations practice

Public relations is an important player on the international stage of regulation, which inextricably links economics, politics, and communication. According to British theorist Stuart Hall (1997b), issues of culture and power are at the forefront of this stage; how they interrelate is fundamental to international public relations. The key question we consider in this chapter is, How does international public relations perpetuate or influence regulation, and to what ends? We discuss forms of regulation, followed by a discussion of international public relations campaigns that either regulate or seek to regulate and of the ways in which culture and power function in those campaigns. The chapter ends with a case study ...

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