• Summary
  • Contents
  • Subject index

International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

The Future of International Public Relations Practice
The future of international public relations practice

Applying the practice matrix that emerges from the cultural-economic model takes work, but so does any public relations project. The purpose of the practice matrix is to provide new ways of thinking about how public relations practitioners can serve as cultural intermediaries. We're adapting that descriptor to connote a certain type of public relations practitioner, one who's willing to work through barriers to develop a worldview. The semantic toolbox of the world-view includes terms we've used throughout the book: dissensus, flexibility, meaning making, difference, power, culture, moments, articulations, reflexivity, flux, change, identity, representation, production, consumption, and regulation. These are but a few of the terms that denote ways of seeing and doing ...

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