• Summary
  • Contents
  • Subject index

International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

Ethical Considerations in Global Practice
Ethical considerations in global practice

An underlying premise of this book is that public relations practice is grounded in two related concepts: culture and power. Culture informs how we talk, think, and act; in turn, our language, thoughts, and actions are shaped by the relational flow of power. Integral to all communicative enterprises, then, are competing “truths” and power imbalances, making ethics inherent in everyday public relations practice. Although this chapter comes toward the end of the book, it's anything but an afterthought. It pulls together the ethical underpinnings that have run through the previous chapters to explore and address the ethical challenges posed by international practice.

Globalization brings to the forefront of international public relations practice two particular ethical issues resulting ...

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