• Summary
  • Contents
  • Subject index

International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

Circuiting the Globe: A Practice Matrix
Circuiting the globe: A practice matrix

Contextually the cultural-economic model reminds us that public relations is a communicative process, and the moments provide guidance for addressing a public relations challenge. This chapter uses the cultural-economic model to develop a practice matrix for public relations and demonstrates how that practice matrix can provide a roadmap for practitioners doing public relations and scholars studying public relations. The matrix is designed to promote a worldview in which both predisposing and situational factors operate concurrently.

A worldviewis a particular way of thinking and seeing the world. In terms of the cultural-economic model, it's a view that recognizes the dangers of assumptions and ethnocentrism while acknowledging issues of culture, identity, and power. The practice matrix, then, ...

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