• Summary
  • Contents
  • Subject index

International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

The Challenges of International Public Relations
The challenges of international public relations

Public relations is coming of age around the world. In the 20th century, the United States took the lead in defining its practice and formalizing its structure. But in the new millennium, public relations is blossoming from a U.S.-based industry into a global industrial phenomenon spanning countries with vastly different cultures, economic and political systems, and levels of development. The number of public relations agencies and organizations that have sprung up around the world in the past few years are proof that public relations is recognized and formalized around the world, from the United States to sub-Saharan Africa to Asia.

Consider, for example, Ireland, Romania, Russia, and Italy, which are among the more than 20 ...

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