Summary
Contents
Subject index
This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, and tariff and non-tariff barriers that the companies face overseas form a major part of the book. In addition, the role of international organizations under the guidance of the United Nations has been given its due importance.
International Markets for the Twenty-First Century, Imports and Exports
International Markets for the Twenty-First Century, Imports and Exports
Aims and Outcomes of the Chapter
When a firm enters the market, it has some commitments to its customers, which are based on the utility, need and performance of its product. With a shrinking business world, even political distances can be shortened as no nation can remain an island. Therefore, in order to not just survive, but also to thrive in the marketplace, firms must have a global vision of the market, even if it is selling only locally, as otherwise foreign firms are going to cut into their business sharply. Hence, the nature of commitment of firms has to widen to not just cope with international competition but ...
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