Summary
Contents
Subject index
This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, and tariff and non-tariff barriers that the companies face overseas form a major part of the book. In addition, the role of international organizations under the guidance of the United Nations has been given its due importance.
Distribution of Goods Worldwide
Distribution of Goods Worldwide
Aims and Outcomes of the Chapter
Once a firm has completed its marketing research and decided about the product(s) it wants to introduce in the market, having selected the niche market, the firm needs to ensure that its customers and prospective customers are aware of the product and its use, and the product is available to them at convenient shops. The first objective of communicating with customers is done through personal selling and advertising. The second is done through organising a proper distribution system. In this chapter, the distribution methods available to firms are discussed. Students will learn about the different methods of distribution and the process of selecting the most appropriate one for the selected countries. The firms ...
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