Summary
Contents
Subject index
This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, and tariff and non-tariff barriers that the companies face overseas form a major part of the book. In addition, the role of international organizations under the guidance of the United Nations has been given its due importance.
International Public Relations
International Public Relations
Aims and Outcomes of the Chapter
This chapter's focus is on defining international public relations (PR), the common objectives of PR, the PR process, the target public for PR and the PR message. Public relations can be and usually is an effective form of creating a positive marketing climate for the firm and thus becomes part of marketing communication methods.
Introduction
What we see on TV as advertisements for eggs, milk and diamonds is not direct marketing/ advertising as you hardly find any sponsor. Drink more milk, eat eggs everyday are meant to create awareness among the public and hence can be called PR campaigns. Unfortunately, the task of PR is not appreciated by most people and it tends to become a ...
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