Against a background of rapid technological change, the impact of global communication on national cultures and societies has become a dynamic area of critical enquiry. International Communication and Globalization offers a timely overview of the rapidly expanding area of media and communication studies. Leading contributors offer a range of perspectives on the relationship between the process of globalization and international communication. Individual chapters examine the impact of market relations, deregulation and technology of Third World countries, as well as the ethics of the global communications industry. International Communication and Globalization makes an important intervention in
Chapter 7: Cultural Globalization and Cultural Imperialism
Cultural Globalization and Cultural Imperialism
In this chapter Tomlinson focuses on debates around the cultural aspects of globalization. In order to clarify the complexity of the globalization process, he invites us to compare the contemporary theories of cultural globalization with older understandings of globalization in terms of ‘cultural imperialism’. In this, he draws heavily on the debates about globalization and cultural identity, not only in the field of international communication, but also in sociology and in cultural studies. He invites us to think about such questions as:
- Is contemporary globalization something entirely new?
- Does it take new, more complex forms compared with earlier phases?
- What are the specifically cultural aspects of the process?
- Are our existing theories adequate to grasp contemporary global-local relations?
- What, above all, ...