Against a background of rapid technological change, the impact of global communication on national cultures and societies has become a dynamic area of critical enquiry. International Communication and Globalization offers a timely overview of the rapidly expanding area of media and communication studies. Leading contributors offer a range of perspectives on the relationship between the process of globalization and international communication. Individual chapters examine the impact of market relations, deregulation and technology of Third World countries, as well as the ethics of the global communications industry. International Communication and Globalization makes an important intervention in
Chapter 6: Taming Modernity: Towards a New Paradigm
Taming Modernity: Towards a New Paradigm
This chapter offers a comprehensive discussion about how to tame modernity and how to think about new paradigms as we approach the end of the twentieth century. The authors provide an extensive critique of the prevailing discourses related to the concept of development and modernization in the contemporary world
A brief look at the argument of the ‘end of history’ by Fukuyama (1989) and the discussion by Huntington (1993a) on the possible clash of civilizations are the preliminary discourses of the first part of this chapter. The authors also discuss the need for a new paradigm in the light of the dissolution of the Soviet Union in 1991 and the devastating conflicts ...