Against a background of rapid technological change, the impact of global communication on national cultures and societies has become a dynamic area of critical enquiry. International Communication and Globalization offers a timely overview of the rapidly expanding area of media and communication studies. Leading contributors offer a range of perspectives on the relationship between the process of globalization and international communication. Individual chapters examine the impact of market relations, deregulation and technology of Third World countries, as well as the ethics of the global communications industry. International Communication and Globalization makes an important intervention in
Chapter 2: International Communication Research: Opportunities and Obstacles
International Communication Research: Opportunities and Obstacles
One of the key issues in communication research in general, and in the field of international communication in particular, is the art of asking the right question, an art crucial for excellence in social science research. In this chapter, Halloran not only focuses on the question of research in the field of mass communication as a whole, but also emphasizes the international dimension of communication, which, through the rapid development of communication technology, has established itself in a field known as international communication.
In this chapter we find out about the different approaches of European communication scholars towards research in international communication, as well as the history and development of research in relation to UNESCO. ...