Against a background of rapid technological change, the impact of global communication on national cultures and societies has become a dynamic area of critical enquiry. International Communication and Globalization offers a timely overview of the rapidly expanding area of media and communication studies. Leading contributors offer a range of perspectives on the relationship between the process of globalization and international communication. Individual chapters examine the impact of market relations, deregulation and technology of Third World countries, as well as the ethics of the global communications industry. International Communication and Globalization makes an important intervention in
Part IV: Globalization, Culture and the Control of Difference
This part of the book is concerned with the more cultural aspects of globalization, and especially with the question of theory, of culture, power and identity.
Tomlinson's chapter is concerned especially with the way in which contemporary globalization – the concept and the process itself – forces critical theorists to re-think their existing understanding of cultural power and hegemony, world-wide. In particular, it shows the limits of older understandings of Western power as ‘cultural imperialism’. Perhaps globalization is both more ambiguous and less ominous than cultural imperialism? He argues that conceptualizing cultural processes in more dialectical terms (which does not ascribe all the power to one side) offers a more complex picture of ...