Against a background of rapid technological change, the impact of global communication on national cultures and societies has become a dynamic area of critical enquiry. International Communication and Globalization offers a timely overview of the rapidly expanding area of media and communication studies. Leading contributors offer a range of perspectives on the relationship between the process of globalization and international communication. Individual chapters examine the impact of market relations, deregulation and technology of Third World countries, as well as the ethics of the global communications industry. International Communication and Globalization makes an important intervention in
Part I: Research in International Communication and Globalization: Contradictions and Directions
As we noted in the introduction, Part I is concerned with contradictions and directions of research in international communication and globalization. What are the major perspectives in international communication and globalization research?
It is worth noting first, however, that the study of international communication is a relatively recent phenomenon. Until recently, especially in Europe, communication research has been restricted by national geographical boundaries and based on local needs and community interests. Communication research has been fragmented and often neglected. But as McQuail (1994) suggests, the geopolitics of Europe, with rapid movements towards unification, the integration of European economies, the internationalization of communication – all examples of transnationalization – have ...