Written for students and others wishing to do international and cross-cultural research in business and management, this book provides an accessible introduction to the major principles and practices. A cross-cultural perspective has become vital to most contemporary management research. The increasingly global business environment has led to both a greater practical need for international management research and a questioning of whether management science follows universal rules. This book addresses the particular characteristics of international management research, including the important role of culture. A key introduction provides a comprehensive overview of the background, major issues and different a
Chapter 5: Strategies for Improving the Relevance of Cross-Cultural Research in Management
Strategies for Improving the Relevance of Cross-Cultural Research in Management
Eighteenth-century writers were active in exploring fantasy foreign territories, like Swift with Gulliver's Travels or Voltaire with Candide. In so doing they began the first explorations of cultural differences. In the Persian Letters, Montesquieu (1721) wondered, humorously, how it is possible to be a Persian, while letting Rica write the following lines: ‘They [Europeans] are very keen on the pursuit of knowledge here, but I cannot say that they know a great deal … The majority of Frenchmen have a mania for being clever, and the majority of those who want to be clever have a mania for writing books’ (1973, p. 134). A culminating point ...