Written for students and others wishing to do international and cross-cultural research in business and management, this book provides an accessible introduction to the major principles and practices. A cross-cultural perspective has become vital to most contemporary management research. The increasingly global business environment has led to both a greater practical need for international management research and a questioning of whether management science follows universal rules. This book addresses the particular characteristics of international management research, including the important role of culture. A key introduction provides a comprehensive overview of the background, major issues and different a
Chapter 4: Methodological Issues in Cross-Cultural Management Research
Methodological Issues in Cross-Cultural Management Research
The search for equivalence and comparability across nations and cultures appears as a natural undertaking in cross-cultural research, whether in psychology, sociology or management studies. If researchers want to compare across cultural contexts, they need to use concepts and research instruments that are understood in similar ways in all the cultures studied. Moreover, they need to check that the same data collection procedures do not result in biased findings in one of the contexts under investigation. The search for equivalence is therefore the most important methodological aspect of cross-cultural management research. Studies which strongly favour purely Emic techniques easily forget that there is always a need for a minimal level of commensurability, at least ...