Written for students and others wishing to do international and cross-cultural research in business and management, this book provides an accessible introduction to the major principles and practices. A cross-cultural perspective has become vital to most contemporary management research. The increasingly global business environment has led to both a greater practical need for international management research and a questioning of whether management science follows universal rules. This book addresses the particular characteristics of international management research, including the important role of culture. A key introduction provides a comprehensive overview of the background, major issues and different a

Design and Implementation of Cross-Cultural Research in Management

Design and implementation of cross-cultural research in management

Designs in international and cross-cultural management research are understandably complex. The diversity of management, cultural and context variables to be taken into account makes them complex to conceive and researchers need to keep this complexity under control both at the conceptual and data collection levels. Overly complex designs result in failures during the implementation process since the researcher cannot collect the required data or control appropriately the relevance of the data collection process and generates either ‘flat’ data (almost no variance) or fuzzy data (variance is mostly measurement error). This is true of qualitative as well as quantitative approaches: if the design requires in-depth interviewees to elaborate way beyond their ...

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