Written for students and others wishing to do international and cross-cultural research in business and management, this book provides an accessible introduction to the major principles and practices. A cross-cultural perspective has become vital to most contemporary management research. The increasingly global business environment has led to both a greater practical need for international management research and a questioning of whether management science follows universal rules. This book addresses the particular characteristics of international management research, including the important role of culture. A key introduction provides a comprehensive overview of the background, major issues and different a
Chapter 2: The Role of Language and Intellectual Styles in Cross-Cultural Comparisons
The Role of Language and Intellectual Styles in Cross-Cultural Comparisons
Many management theories are ethnocentric in that they take the cultural environment of the theorist for granted (Hofstede, 1980, 1983; Adler, 1983a, 1983b). The argument of this chapter is that international research is by its very nature comparative for the simple reason that the researcher has a different cultural background to the ‘researched’ field and informants. Therefore, basic differences in cross-national research designs must be made clear as early as possible during the research process. The questions to be asked are simple. They are presented in the first part of this chapter which highlights the underlying assumptions of comparative international research designs: What is compared? Across ...