Written for students and others wishing to do international and cross-cultural research in business and management, this book provides an accessible introduction to the major principles and practices. A cross-cultural perspective has become vital to most contemporary management research. The increasingly global business environment has led to both a greater practical need for international management research and a questioning of whether management science follows universal rules. This book addresses the particular characteristics of international management research, including the important role of culture. A key introduction provides a comprehensive overview of the background, major issues and different a

Introduction

Introduction

Management has long remained ignorant of its roots. The universality of managerial theories and practices was unquestioned. Progressively, however, the diversity in management styles and decisional contexts has been affirmed, as well as the diverse paths to effectiveness which are evidenced by differences in the implementation of managerial decisions and the diversity in management styles (Laurent, 1983). The economic breakthrough of Asian countries has been a formidable engine for cross-cultural studies. In the mid-1960s, there was extensive pessimism about the future of Asia, considered as overpopulated and unable to achieve proper development. A book published in 1968 by Gunnar Myrdal, a Nobel Prize winner, was entitled Asian Drama, an Enquiry into the Poverty of Nations. This pessimistic view has been largely denied by facts. ...

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