Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures. Through the implementation of methodological pluralism, International and Cross-Cultural Business Research investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioral standards, and consumer attitudes that exist in developing nations. Examples and theoretical understanding as well as vignettes, diagrams and figures are used to illustrate these key considerations, including: • Language and the role of the dominant culture • Design and implementation • Methodological issues • Strategies for improving its relevance within international business. Ideal for students, researchers, and practitioners looking to do business research in an international or cross-cultural context.

Design and Implementation

Design and Implementation

3.0 Introduction

Research designs in international and cross-cultural business research are understandably complex. The diversity of topics, levels, cultures, and context variables that need to be taken into account makes them complex to conceive and to keep under control both at the conceptual and at the data collection stages. Overly complex designs may result in failures during the implementation process when a researcher cannot collect the required data or cannot appropriately control the data collection process, leading to either ‘flat’ data (almost no variance) or fuzzy data (variance is mostly measurement error). This can be true of qualitative as well as quantitative approaches: if the design requires in-depth interviewees to elaborate beyond their real experiences and their own mindset, they ...

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