Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures. Through the implementation of methodological pluralism, International and Cross-Cultural Business Research investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioral standards, and consumer attitudes that exist in developing nations. Examples and theoretical understanding as well as vignettes, diagrams and figures are used to illustrate these key considerations, including: • Language and the role of the dominant culture • Design and implementation • Methodological issues • Strategies for improving its relevance within international business. Ideal for students, researchers, and practitioners looking to do business research in an international or cross-cultural context.

Introduction and Overview

Introduction and Overview

1.0 Introduction

This first chapter begins with an overview of research in international business (Section 1.1), describing the major issues addressed, and how they have changed over time, as well as the regional or national origin of the people involved, as researchers or as informants (Section 1.2). We then introduce the importance of environmental factors in research and explore the key concept of culture in detail (Section 1.3). We address changes in the definition of culture and discuss the significant components and carriers of culture. Different conceptualisations of culture are compared and the way in which cultures are ‘staged’ in international business research is discussed. A major focus of this book is on the comparative research paradigm which underlies cross-cultural ...

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