Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures. Through the implementation of methodological pluralism, International and Cross-Cultural Business Research investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioral standards, and consumer attitudes that exist in developing nations. Examples and theoretical understanding as well as vignettes, diagrams and figures are used to illustrate these key considerations, including: • Language and the role of the dominant culture • Design and implementation • Methodological issues • Strategies for improving its relevance within international business. Ideal for students, researchers, and practitioners looking to do business research in an international or cross-cultural context.

Ex-post: Methodological Issues in Cross-Cultural Business Research

Ex-post: Methodological Issues in Cross-Cultural Business Research

As described in Chapter 4, dealing with before (ex-ante) data collection measures can be taken to enhance equivalence across nations. However, whether data are in fact equivalent across nations can only be established after data collection (ex-post). This chapter describes what can be done after data collection to assess and ensure comparability of data across cultures. When the data first come in, an international researcher needs to check for data equivalence, in addition to following the common procedures for data checking when doing research in one nation.

Data analysis in international research differs from data analysis in a one-country setting in that equivalence of the measures needs to be established before valid ...

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