Competence in communicating across cultures is a prerequisite for success in today's fast-changing global community. In Intercultural Communication, the authors draw on their deep intercultural experience to show us how to build successful communication bridges across diverse cultures.

The book explores various theoretical positions on global communication ethics and norms by providing an overview of the contemporary socio-cultural situation and seeking ways in which common ground may be found between these different positions.

The authors raise points of critical reflection on intercultural events and issues in various areas of communication including health, work, environment and education. The book also covers a range of issues, from the interactions of various cultures to the expansion of social organizations and the growing global infrastructure.

By integrating ‘glocal’ perspectives in intercultural communication, the book addresses the long-term strategy of developing a global community without sacrificing indigenous local values.

Critical Issues in Intercultural Communication

Critical issues in intercultural communication

Islam: ‘Not one of you is a believer until he loves for his brother what he loves for himself.’ Fortieth Hadith of an-Nawawi, 13


This chapter highlights many of the critical issues that have arisen in the discussions in the foregoing chapters. Here, we pull together our thoughts on critical issues in intercultural communication that have been discussed in preceding chapters and we provide a basis for discussion about the complexity of intercultural events that follow in the upcoming chapters. Particularly, we review and highlight the critical issues in intercultural communication that arise out of ignorance and sometimes our reliance on assumptions. We also review the relevance of Klyukanov's (2005) 10 principles of intercultural communication to illustrate ...

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